ÇàÇà²ÝÊÓƵ

Description

The American Chamber of Commerce in Germany and its Regional Chapter Bavaria are pleased to invite you to a Business After Hours event on October 15, 2025, hosted by our member Philip Morris Germany at its IQOS Boutique in Munich.

In the realm of the event, we will examine how the consumer goods industry is navigating one of the most radical transformations in recent decades. Through a combination of consumer centricity, scientific research, and technological innovation Philip Morris International has abandoned its once successful business model, reinvented itself as a company, and is pioneering from traditional tobacco products toward a smoke-free future. This shift reflects broader industry trends in the regulatory environment, trade, and corporate responsibility across the globe. Therefore, the event will offer valuable insights into how multinational companies continuously reshape themselves to actively address market expectations, and how they re-engineer their organizations to adapt to public health priorities, and innovation-driven competition.

Veronika Rost, Managing Director of Philip Morris Germany, will deliver a keynote sharing the company’s strategic approach, key learnings, and the challenges of leading change in a highly regulated industry to realize the vision of a smoke-free future.

Following the keynote, Philip Morris scientists will engage in live demonstrations, offering a closer look at the technologies and research driving the company’s transformation.

The evening will conclude with a networking reception, providing an opportunity to engage in conversation with peers from business, science, and policy in a relaxed and informal setting.

Speaker

• Veronika F. Rost
  Vorsitzende der Geschäftsführung
  Philip Morris GmbH